Marketing Trends for Organic Food in the 21st Century
Buku ini diterbitkan tahun 2004 oleh World Scientific Publishing Co. Pte. Ltd. London adalah buku Edsi Pertama.
Judul: Marketing Trends for Organic Food in the 21st Century
Oleh: George Baourakis (Editor)
Penerbit: World Scientific Publishing Co. Pte. Ltd. London
Tahun: 2004
Jumlah Halaman: 363 hal.
Editor:
George Baourakis
Lingkup Pembahasan:
Buku ini bertujuan untuk menyajikan kemajuan terbaru dalam pemasaran makanan organik, sementara pada saat yang sama menekankan pada aspek pasar berkaitan dengan kualitas produk makanan. Makalah termasuk yang dinilai oleh para peneliti terkenal di bidang pemasaran, manajemen, rantai pasokan, e-commerce, ekonomi, ekonomi pertanian dan topik terkait.
Isi buku ini disusun dalam bagian berikut:
• Pasar untuk Makanan Organik
• Supply Chain Organik dan Makanan Kualitas Produk.
• Makanan Pemasaran Tren Organik
Daftar Isi:
Preface xiii
Market Outlooks xiii
Producers' Attitude xiv
Consumer Behaviour xv
Distribution Networks xv
Potential Marketing xvii
The Marketing Mix xviii
Challenges xix
Outline of the Book xxi
The Market for Organic Products
Predicting Developments in Organic EU Markets - Are the Competitive Patterns in the Danish Case Useful? 1
Jens Vestergaard and Mai S. Linneberg
1 Organics in Denmark from 1987 to 2002 1
2 Understanding the Market(s) 4
3 Implications of the Danish Experience for Other Organic Markets in the EU 16
The Market and Welfare Effects of the New National Organic Program 21
Amalia Yiannaka
1 Introduction 21
2 Market Conditions 23
3 Consumption Decisions and Welfare Prior to the Introduction of the NOP 26
4 Consumption Decisions and Welfare under the NOP 29
5 Concluding Remarks 33
Demand for Organically Produced Fruits and Vegetables in Northern Greece 37
Efthimia Tsakiridou, Konstadinos Mattas and Yorgos Zotos
1 Introduction 37
2 Theoretical Background 38
3 Methodology 40
4 Results 43
5 Summary and Conclusions 48
Trends in the Marketing of Organic Grains and Oilseeds in the U.S. 51
Cesar L. Revoredo
1 Introduction 51
2 Organic and Conventional Grain and Oilseed Markets in the US 52
3 Modeling the Interaction of Organic and Conventional Markets 61
4 Marketing Margins and Price Premium of Organic Products 63
5 Final Remarks 64
Current State of the Art of Legislaton and Marketing Trends of Organic Foods Worldwide 67
Ioannis S. Arvanitoyannis and Athanasios Krystallis
1 The Emergence of a New Kind of Farming: Different Approaches 68
2 Legislation and Labelling 70
3 Brief Reports on Organic Demand in International Markets 71
4 Consumer Behaviour Towards Organic Food 77
5 Conclusions 81
Supply Chain of Organic Food and Quality Products
Marketing Orientation and Its Consequence for the Food Chain 89
Jon Hanfand Rainer Kiihl
1 Introduction 89
2 Customer Segmentation 91
3 Chain Systems 96
4 Change of Quality Perception 102
5 Conclusion 105
Marketing and Distribution of Quality Products: A Dutch Example 109
G.M.L. Tacken and J.J. de Vlieger
1 Introduction 109
2 Recent Developments in Dutch Agriculture 110
3 Theoretical Aspects 112
4 Dutch Examples 119
5 Conclusions 123
Market Success of Premium Product Innovation: Empirical Evidence from the German Food Sector 127
Kevin T. McNamara, Christoph R. Weiss andAntje Wittkopp
1 Introduction 127
2 Literature Survey 128
3 Data and Empirical Evidence 131
4 Summary 137
Marketing Trends in the UK Organic Sector: Perspectives on Marketing Products from the Second Year of Conversion 141
Georgina C. Holt, Peter T. Grey, Philip J. Jones and Richard B. Tranter
1 Introduction 141
2 Methods . 142
3 The Structure of Organic Agrifood Marketing 144
4 Conclusions 154
The Competitive Impacts of Organic Private Labels in General Food Retailing 157
Astrid Jonas andJutta Roosen
1 Introduction 157
2 Trends of Organic Products and Private Labels in Food Retailing 158
3 Competitive Impacts of Private-Label Organic Products 165
4 Discussion 169
Measuring Corporate Social Responsibility in a Business to Society Context 173
Gerrit Willem Ziggers
1 Introduction 173
2 Measuring (Service) Quality 174
3 A Model of the Quality Delivery Process in the BBCS-Context 177
4 Conclusions and Directions for Further Research 187
Organic Food Marketing Trends
Consumer Perception and Marketing of Origin and Organic Labelled Food Products in
Europe 191
Georges Giraud
1 Introduction 191
2 Food Labels in Europe 192
3 Consumers' Purchasing Behaviour for Organic and Origin-Labelled Food Products 197
4 Conclusion 201
Factors Influencing Consumption of Organic Food 205
A. Eves, M. Lumbers and J. Morgan
1 Introduction 205
2 Methods 210
3 Results 212
4 Discussion 216
Organic Food Consumers - The Irish Case 221
S. O'Reilly, Mary McCarthy, P. O'Dovonan andB. Hewlett
1 Introduction 222
2 Organic Food Production in Ireland 222
3 The Organic Food Market in Ireland 226
4 Consumer Behaviour in the Irish Organic Food Market 226
5 The Irish Organic Food Market - Future Prospects 232
6 Conclusions 234
Do Consumers Care About Where They Buy Organic Products? A Means-End Sudy with Evidence from Italian Data 239
Simona Naspetti and Raffaele Zanoli
1 Introduction 239
2 Methodology 241
3 Results 244
4 Discussion 252
Consumer's Attitude Regarding Organic Products 257
Briz Teresa and Al-Hajj Maya
1 Introduction 257
2 Present Situation of the Spanish Organic Sector 258
3 Consumer Analysis 259
4 Conclusions and Recommendations 270
From Field to Table? The Marketing of Organic Products in Norway 275
Anne Moxnes Jervell, Svein Ole Borgen and Ola Flaten
1 Introduction 275
2 Background 276
3 The Marketing of Organic Food 277
4 Organics in the Supply Chain - Interests and Strategies 279
5 Future Development 284
6 Conclusion 287
Testing and Validating the LOV Scale of Values in an Organic-Food-Purchase-Context 291
George M. Chryssochoidis
1 Introduction 291
2 Literature Review 292
3 Methodology, Sample and Measurement 293
4 Analysis 294
5 Discussion 298
Marketing Trends for Organic Food in Portugal 303
Leonardo Costa, Miguel Sottomayor and A. Mendes
1 Introduction 303
2 Methods 304
3 Results 304
4 Conclusions 316
Appendix I List of Questions 319
Appendix II List of Interviewees 319
An Ordered Probit Model for the Analysis of Overall Customer Satisfaction (OCS) Regarding Organic-Food Consumption 3 21
A. Asciuto andF. Fiandaca
1 Introduction 321
2 Survey Structure 322
3 Analysis of the Determinants of Overall Customer Satisfaction 323
4 Analysis Results and Discussion 329
5 Concluding Remarks 334
6 Acknowledgement 335
AUTHOR INDEX 337
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